Android Tablet Market Segmentation And How It Affects The iPad and The Tablet Market

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With the release of the new iPad we are clearly seeing a shift in the market of tablets with various users opting for a cheaper android tablet then paying premium price for an iPad.

Every time a new iPad is released the market tends to favor the new Apple product for a short period of time since the Apple fans are eager to get their hands on the latest piece of technology that has been released. But after sometime the iPad trends to fall as new android tablets are being released and majority of the consumer opting for a cheap affordable tablet.

The plus point of using android as the OS of choice in tablet is that it allows the manufacturers to compromise some of the specs which allows them to produce the tablet at a very reasonable price. As a result if a manufacturer is going with Android has their tablet OS they can opt to produce a high end tablet that can rival the iPad or a cheap tablet for the low cost segment market.

Android Tablet Segmentation

According to the latest survey of the tablet market share that has been carried out by comScore shows that the android tablet has been divided into the following market segments:

  1. Low cost multimedia tablets – Kindle fire
  2. Media Tablet – Samsung Galaxy Tablet series, Motorola Xoom, Toshiba AT100, Acer Picasso, Sony Tablet S
  3. Hybrid Tablet – Asus transformer series, Acer iconia, Lenovo ideapad Tablet k1
  4. Misc. Tablets – Dell Streak, Nook Color.

The data above and according to the graph also shows that the android tablet market is growing at an incredible pace along with tablet sales also.

If you care to analyze the graph more thoroughly then you will notice some interesting trends in the android tablet market share:

  • The fastest growing segment of the tablet market is the low cost multimedia and hybrid tablets which includes kindle fire and Asus transformer series.
  • The success of tablet market doesn’t just depend on the availability of the low cost tablet such as Nook Color but it also depends on the multimedia content that is available for such devices.
  • Even though kindle fire seems popular its success just doesn’t depend on the content it has to offer. The driving factor of its success is the low price at which it is being offered.
  • With the release of the Nexus tablet and different versions of the Kindle fire tablet the low cost android tablet is going to be strengthened over time as more and more consumer look for an affordable multimedia tablet.

Conclusion Of The Survey

From the above survey you can notice that the iPad is going to quickly lose its market share to the emerging low cost android tablet. Unless Apple decides to launch something that will be available at the same price point as the Kindle fire or Nexus Tablet the consumer trend will shift away from the iPad.

So what do you think? Do let us know on your thoughts about the low cost android tablet and if it is worth it to go for an low cost android tablet rather than a premium priced device.

About Sarvesh Darak

Sarvesh Darak is a blogger, an online marketer, a social media specialist and an Android Lover. At Best Android Blog, he writes Android news & tutorials for Android Rooting. He is the tech head and ensures that the blog keeps running at good pace. He also looks after all the SEO and promotion work. He’s from Surat, India and keep contributing regularly at the blog.

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